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TikTok Edges Past YouTube in Terms of User Time

It seems inevitable that TikTok will surpass all of the old school platforms sooner or later, but it has recently passed one of these milestones in a rather concrete way. The rising social media site has now surpassed none other than YouTube in a most important category: the number of minutes users spend on the app. Adult users now spend around 45.8 minutes a day on TikTok which has allowed it to just barely surpass YouTube’s 45.6 minute average for the first time.

With all of that having been said and now out of the way, it is important to note that analyzing user time spent reveals some interesting factoids about how various platforms are performing. While TikTok and YouTube are the clear winners in a neck and neck race, the surprise entry at number three is Twitter. This platform receives about 34.8 minutes of usage per adult user per day. It’s daily usage minutes are a steep drop from YouTube and TikTok, but in spite of the fact that this is the case it did far better than all of its rivals none of whom came close to it in this metric.

In an ironic twist, Snapchat continues to be used somewhat more frequently than both Facebook and Instagram. The latter two get 30.1 minutes of usage every day from each user, whereas the former gets used for 30.4 minutes per day on average. This indicates that Facebook’s attempts to underhandedly dismantle Snapchat’s popularity have failed miserably.

Trailing behind everyone else is Reddit with under 24 minutes of usage per day, or 23.8 minutes to be precise. The platform has had a niche audience for its entire lifespan, and it is unlikely that it would try to change this anytime soon.

TikTok’s surpassing of YouTube indicates that this platform might soon exercise absolute dominance in the social media landscape. After recently launching long form video content that can be up to ten minutes in length, TikTok is clearly going for YouTube’s jugular and it will be interesting to see how things play out from here because TikTok will leave YouTube behind entirely by next year.

H/T: eMarketer.
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