Snapchat’s Highlights Social and Progress In Its Third CitizenSnap Report

The story of Snapchat is an interesting one. The company faced a lot of hostile competition from Facebook, but in spite of the fact that this is the case it managed to hold onto its user base and grow even when Facebook starting experiencing a decline. One thing that set Snapchat apart was its emphasis on achieving certain ethical goals pertaining to the environment as well as social justice issues with all things having been considered and taken into account.

With all of that having been said and now out of the way, it is important to note that Snapchat highlights its progress on all these fronts in its annual report called CitizenSnap. The third iteration of this annual report just came out, and contrary to what many other social media platforms tend to do, Snapchat decided to offer reams of data instead of holding it back. One of the many things that Snapchat discussed was its attempts to create a user friendly and inclusive design interface.

Snapchat also discussed its attempts to fight against climate change because of the fact that this is the sort of thing that could potentially end up spurring even more action by other companies that are trying to compete. The company also talked about how it was trying to create an equitable workplace environment, something that is commendable given the unpleasant workplaces that so many other major tech companies offer save for the possible exception of Google.

Another thing that Snapchat revealed in this report was its Run for Office section which tried to motivate younger people into becoming more involved in the electoral and civic process. All of this just goes to show how Snapchat is trying to create an ethical, sustainable and pleasant image for itself. It also reveals that Snapchat is somewhat ahead of the curve, because consumer demand for such business practices is a relatively recent development yet Snapchat seems to have been preparing for it for years. This report has 113 pages of data that show all of the progress the social media platform has made in its various initiatives.
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