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Websites Show Pandemic Driven Comeback, Outpaces App Usage Growth Rate

A few years ago, it seemed inevitable that websites would become obsolete with virtually every major platform looking to make a dedicate app. The assumption was the smartphones would become the main device in every household, but in spite of the fact that this is the case websites have seen a tremendous increase in usage since 2020. Amplitude recently published some data that revealed a lot of interesting details about the state of website usage today.

Based on data gathered between the start of 2020 and the end of 2021, comprising two whole years essentially, Amplitude was able to ascertain that website usage increased by around 57% during this time period. With all of that having been said and now out of the way, it is important to note that this growth rate has surpassed the rate of growth for app usage which is definitely not something that anyone could have expected a few years ago. Much of this growth was led by the education sector which saw a massive 115% increase in website usage during the last two years.
Now, app usage in general is still higher than that of website usage. Around 54% of online time is spent on apps with just 46% going towards websites. Still, websites are clearly increasing in their relevance with all things having been considered and taken into account. Students in particular can gain a lot from visiting websites because of the fact that this is the sort of thing that could potentially end up allowing them to access educational resources more easily.

Other areas are continuing to be dominated by apps, such as the banking sector. The majority of banking activity, or 77% to be precise, is done via apps because of their convenience. Still, even in that app dominated sector, web usage has been increasing at a rapid pace with a 61% increase being noted in the aforementioned report which definitely exceeds all expectations. Websites might be making a massive resurgence, one that would enable them to become pivotal resources once again just like they were a decade prior.

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