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Google Focuses On Safer User Search Experience Through AI Model Enhancements

Let’s face it, Google search is one of the most convenient and simple ways to get easy access and authentic information at the tips of your fingers.

While the benefits may be plenty, it can be difficult sometimes in terms of protecting users against sensitive topics and queries.

Common examples include suicide, domestic abuse, addictions, sexual assault, and more. For this reason, the tech giant recently announced its initiative to counteract these hurdles by making AI model improvements, which it plans on launching very soon.

The platform also hopes to use the same strategy to help get rid of explicit content or suggestive content from its search results, especially when there aren’t any users asking for it.

On most occasions, people searching for sensitive matters like abuse or violence will usually find Google placing pop-ups that display all sorts of contact details of national hotlines for assistance. And right below that, you’ll find your desired search results.

But now, Google says those in danger or difficult situations will ultimately find what they’re looking for through different search methods.

Therefore, the search engine hopes that by incorporating a number of improvements to its AI model, it would soon be able to detect automatically personal crises as the model will be better equipped at understanding the correct intent behind a certain search.

Just last year, Google announced its decision to completely redesign its search strategy using AI-powered technologies but it failed to address this particular cause.

Instead, the focus in the past used to be centered on a better understanding of what a user really wants, at the end of the day through its search. Similarly, it hoped to open up new search paths on the web.

Now, the AI Model will be better utilized for a constructive purpose by addressing sensitive issues through machine learning to gauge user language and intent.

For instance, if someone had searched for top suicide hotspots in Jakarta, the search engine would simply take them as hotspots for travel-related search queries. But in reality, it is an alarming signal of how a person may be thinking of taking their own life.

Hence, with the new updates in place, Google hopes to overcome its challenges and help identify those in need of real help from those that are generally asking for curiosity.

How successful these rollouts will be in the long run and when exactly they’ll be released, only time can tell. For now, let’s just celebrate Google’s initiative at ensuring users’ search safety.


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