YouTube’s New To You Feature Gets Wide Rollout On Desktop, Helps Users Connect With More Creators

A huge aspect of YouTube’s game plan over the past few years has essentially involved the company trying to make it so that more small scale creators get a bit of a push because of the fact that this is the sort of thing that could potentially end up democratizing the content creation industry as a whole. You have likely seen a lot of videos with relatively low view counts being recommended to you, and YouTube’s new algorithm has a lot to do with that.

One of the new features that YouTube has been experimenting with to boost content creators that you might not already be familiar with is the 'New to You' tab which some users on mobile might have seen if they were part of the beta test. With all of that having been said and now out of the way, it is important to note that this tab is now getting a wider rollout so that all users can take advantage of it.

The basic premise of this tab is that it will be in the top row of recommendation tabs that allow you to split your preferred content into separate categories instead of all of them being visible in a single location. The new to you tab is quite different in that it would offer you video options that are outside of your standard recommendations for the most part, and that’s something that most users are going to appreciate to a pretty huge extent with all things having been considered and taken into account.

The New to You tab can be a great place for users to broaden their content preferences and it can enable them to break out of the recommendation loop that can result in them seeing the same videos time and time again. A lot of users complain about feeling trapped because of the recommendations that they tend to receive, and this feature can go a long way towards addressing many of their concerns in that regard. It will be interesting to see what other new features YouTube has in store.
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