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Twitter pulls the plug on its tabbed timeline just days after launching it

Due to user concerns and feedback, Twitter is taking back its new tabbed timeline feature.

Last year, Twitter began testing a new feature for its iOS users, deciding to add an Algorithmic feed. The new function was initially only available to iOS users, but the platform pledged to make it available to Android and Web users as well before things went wrong. The new function released in iOS was not well received by users, and the firm began getting complaints about it.

The option for ‘the most recent tweets first’ was swpaed because of the new feature, which was the primary source of customer dissatisfaction. Finally, the social media behemoth decided to reverse the feature, tweeting on March 14, 2022, that they had listened to their users and concluded that the majority of them prefer to see the most recent tweets first, so they had removed the tabbed experience and restored the timeline to its previous state. In a tweet, the social network also stated that it will look into alternative possibilities.

While other social media platforms such as Facebook and Instagram are used for fun and entertainment, and people don't mind if they have the latest post timeline or a tabbed timeline, people use Twitter to get firsthand information, which is why they disliked the new Algorithmic feed and preferred a latest tweets timeline.

This isn't the first time a tech company has rolled back a function, but it does demonstrate that consumers are more interested in viewing the newest tweets and dislikes when a company decides to remove that option.

It's also not uncommon for Twitter to remove a function. Last year, the firm experimented with the 24-hour post function, which was pioneered by Snapchat and is now adopted by Instagram, Facebook, and WhatsApp. "Story" is the most well-known feature. The name "Fleet" was given to it by Twitter. The firm deactivated the Fleet function on August 3, 2021.


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