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Pinterest Gives Female Business Owners a Leg Up With New Support Program

Pinterest has had an interesting journey over the last couple of years, going from a relatively non-mainstream social media platform to a fast grower that started giving more established platforms a run for their money. While the growth rate that Pinterest enjoyed during the very peak of the coronavirus was not maintained all that well, the platform has still managed to carve out a niche for itself and it is continuing to do so by supporting women led businesses with a new program that they have just announced.

With all of that having been said and now out of the way, it is important to note that Pinterest has announced this new program that is meant to boost the profits of female business owners in honor of Women’s History Month. Several different businesses that are owned by women will receive a share of the $100,000 that Pinterest has set aside for this purpose, and this will form a component of Pinterest’s overall Elevate program that seeks to boost marginalized communities and give them a chance to rise up.

After helping black business owners in 2020, Pinterest is taking things up a few levels by helping a gender that has famously been disadvantaged. This is most certainly a great step for the platform to take, and it will be interesting to see what other policies it ends up announcing since many of them could help female business owners become more competitive in a market that is becoming increasingly saturated and hostile to anything new or out of the box.

People of color that own businesses, members of the LGBTQ+ community that are trying to do so and now women can all benefit from the Pinterest Elevate program. While some might cynically refer to this as an attempt by Pinterest to make itself more prominent, it’s hard to deny that this could very well do some real good in the world which is definitely something that quite a few people could start to get behind in a way that really matters because it has the potential to actually make a difference.


Read next: Pinterest Loses 50 Million Users in 2021, Fails to Maintain Lockdown Growth

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