With all of that having been said and now out of the way, it is important to note that Pinterest has announced this new program that is meant to boost the profits of female business owners in honor of Women’s History Month. Several different businesses that are owned by women will receive a share of the $100,000 that Pinterest has set aside for this purpose, and this will form a component of Pinterest’s overall Elevate program that seeks to boost marginalized communities and give them a chance to rise up.
After helping black business owners in 2020, Pinterest is taking things up a few levels by helping a gender that has famously been disadvantaged. This is most certainly a great step for the platform to take, and it will be interesting to see what other policies it ends up announcing since many of them could help female business owners become more competitive in a market that is becoming increasingly saturated and hostile to anything new or out of the box.
People of color that own businesses, members of the LGBTQ+ community that are trying to do so and now women can all benefit from the Pinterest Elevate program. While some might cynically refer to this as an attempt by Pinterest to make itself more prominent, it’s hard to deny that this could very well do some real good in the world which is definitely something that quite a few people could start to get behind in a way that really matters because it has the potential to actually make a difference.
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