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Instagram releases insights on its ranking system and algorithm

Instagram is one of the biggest social media hubs in the world and it houses the profiles of many artists and their works. Instagram was released in 2010 and became one of the most popular apps in less than 2 and half months. On the first day the social networking app got 25000 users and 2 months later had over a million. Now Instagram has around 2 billion monthly active users. Instagram is a very popular app for celebrities and influencers alike. They use it as a means of interacting with their fan following and staying up to date.

Users who display their art or use Instagram for the sole purpose of expanding their business have been looking for ways to get a better insight and handling of the overall reach of their posts. Last year Instagram gave a very detailed report on how they rank the posts that users have uploaded on the platform. They also shared in the report how they handle the reach that their posts get. They wrote about the factors they weigh in while making the decision for every one’s explore feed. This helped artists a lot in improving their posts but now Instagram has released another overview of their factors so that creators can take them into account while working on their business strategies and how they will work on the photo and video sharing app.

The first and foremost thing Instagram focused on in its report last year were the Key Factors for Feed Posts and stories:


User’s Activity: This is the statistic that helps users understand how they have interacted with one person or their posts, which ones have they liked and what they will be interested in. This helps Instagram to create a totally personalized explore page for every user and their interests. They see what accounts the user follows and have searched about while also seeing their liked posts.

The information the posts hold: This gives very valuable information about the post like the popularity of the post, time and date of postage location and the length of it if it is a video. This can help improve the post by making it short if it is too long or making it better and increasing the reach if it has little to no reach aka the likes.

User’s History of interaction with a specific person: If a user interacts with someone a lot they generally see stuff related to them in their explore page and their home feed. One example of interaction with someone is like reacting to their posts or commenting on them.

The information about the person who posted the content: This is the thing that helps the company get an understanding of what the person who posted means to the user and what is their relation. This is loosely based on how they networked with them over the last few weeks.

As for Reels the algorithm is quite different as the company is competing with TikTok in that matter. The latter’s algorithm is very highly tuned for the user’s interests and shows only the things the user is interested in. If the user is interested more in one thing than the other the Reels will automatically shift to show more of that specific topic. Instagram is also working towards that and constantly competing with TikTok to become the best Reel sharing app.

The most important factors for Reels are the User’s Activity as contrasting to the information about the post and the person who posted in the above posts.

The interaction of the User with the author of the Reel: if the user is being shown their video in their feed it is more likely for them to have interacted with them or be interested in what they have to say.

Reel’s information: this is the information about the content of the reel like the track that is used in the video and the understanding is based on pixels and the frames.

Information about the Author: the company considers popularity and the overall reach of everyone to see to it that every single artist gets their chance to shine.

There has been no more information provided by the Tech Firm but this has certainly been helpful for the artists to increase their reach and get more views.

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