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Europeans Spent Over $18 Billion on Apps in 2021

The mobile app industry has become a bit of a juggernaut in its own right, and in 2021 the total value of the industry came up to around $131.6 billion or so. With all of that having been said and now out of the way, it is important to note that this includes a lot more than just the money paid to buy the app in the first place because it also includes in-app spending.

Europe has seen a massive amount of growth in this regard, as per ST data, and in 2021 the European market comprised around 14% of total mobile spending around the world. Europeans spent over $18 billion on apps in 2021, and while this number is quite massive it’s made even more impressive by the fact that it represents a 22.8% increase over 2020 which has already been seen as a watershed year for the mobile app industry as a whole due to various reasons.

The main driver of this growth is, of course, the pandemic which is still raging across Europe. With various countries going in and out of lockdown mode and a new, highly contagious variant on the rise, consumers in this area often turned to apps to help them get things done. As well as figure out how they can entertain themselves when they are stuck at home for extended periods of time while lockdowns are in effect.

About $9.8 billion of this revenue came from the App Store, which saw a 22.5% year on year increase. However, the Play Store got a marginally larger increase of 23.2% bringing its revenue total to $8.5 billion. This indicates the consumers in Europe are adopting Android more frequently than Apple products, although it should also be noted that App Store revenues are still a fair bit higher than those of the Play Store which might make Europe the market to watch in 2022. Take a look at below graphics for more insights:
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