YouTube Reaches Top 3 iOS Apps in Consumer Spending

It was not all that long ago that content was the sort of thing that you could only ever end up gaining access to if you were to turn your TV on.

With all of that having been said and now out of the way, it is important to note that YouTube changed that quite a bit by becoming a hub for content in its own right. Many of its users sticking with the platform specifically because of the fact that this is the sort of thing that could potentially end up allowing them to gain access to content that they would not be able to see anywhere else at all.

This hasn’t just been positive for users either with all things having been considered and taken into account. It has also been great for content creators since YouTube has given them a way to earn money and make a career out of content creation without having to cater to the needs of TV stations, although they still have to conform to what YouTube tends to expect of them.

While YouTube is at its core a free service, the video streaming platform has managed to enter the top three iOS apps in terms of consumer spending. It is superseded only by Tinder and Netflix, and the platform recently managed to get past a grand total of $3 billion dollars in lifetime consumer spending which is the sort of thing that really reinforces the notion that YouTube is a platform to be reckoned with.

If you were to look at non-gaming apps in general, it turns out that YouTube has received the 7th highest number of app installs out of any app on both iOS as well as Android, and the fact that Google’s property is doing so well outside of its own app ecosystem is a strong indicator of how independent YouTube is from its parent company.

The manner in which the app makes consumers spend money is quite varied. For example, YouTube launched premium memberships for its users which allowed people that were subscribed to a channel to pay a monthly fee in exchange for bonus content, exclusive previews as well as a wide range of other things that were provided at the discretion of the content creator.

Another source of consumer spending for YouTube was the fact that it has a premium version of its app that allows users to stream content without having to see any kinds of ads at all, and this has become highly popular. All in all, YouTube has become a hub for content and this makes it a force to be reckoned with in the world of social media.

H/T: Appannie.
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