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TikTok’s Rise To Prominence A Result Of Creativity That It Provides

Over the last few years, TikTok has risen to prominence with not just its user base but the quality and quantity of the content that it has boasted. With celebrities and sports superstars like Alphons Davies and Jason Derulo being hailed as TikTok kings, and content creation on TikTok becoming lucrative and liquid to a great degree with brand deals and influencing approach. The final step towards establishing itself as one of the greatest social media platforms of all time, TikTok took to action in the most insane fashion and started acting on their advertisement revenue and sourcing platform as well the provisions they make for content creators, boosting all three to achieve more prominence and fame in the world.

The provision of advertisements on TikTok has escalated to the top shelf level as a Media Reactions study and research by Kantar indicated that the platform is not only preferred by audiences for brand information but even organizations of all shapes and sizes are looking wayward to TikTok for expanding digital media. This statement was backed up by the 7 times more impact generated and felt by organizations that are involved with a great amount of equity.

The depth and credibility of the report are backed up and supported by the 14,500 consumers that Kantar had contacted for the survey followed by the 900 senior marketers across the globe to provide their insight into TikTok marketing.

TikTok took it to themselves to push forward their details and the number 1 ad equity for the past two years does all to make their case strong. The statement apart from boasting their rank, commented on their provision to creators, a brand catering, and real community for organizations to explore. The statement furthered the point that the supportive and engaging community is what puts their ads campaign success at its best.

What puts their goal of ad creation to the prime is attributed to the fact that advertisements are considered as content and TikTok’s motto of making TikToks and not ads have called on marketers due to their genuine behavior.

The survey went onward to show that from the 14 categories that the users were asked to for brand information, the majority revered at the 13 categories in favor of TikTok. This is backed by 3 out of 4 global marketers budgeting to increase their spending on TikTok by a significant margin and more than other applications in the status quo.


Read next: TikTok is rolling out its automated captions in more regions which will generate text for spoken words

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