Things Continue to Look Up for Microsoft LinkedIn as Engagement Levels Soar

LinkedIn used to be a bit of a joke among social media platforms, but it has managed to find quite a bit of success after it was acquired by Microsoft who were looking to diversify into the social media sector. One of the best metrics for the success of a platform is not the total number of users it has, but the level of engagement that the platform tends to receive on a more or less regular basis since an engaged user base is worth a lot more than millions of users that don’t pay much attention to what is going on in the platform.

With all of that having been said and now out of the way, it is important to note that LinkedIn saw engagement rates rise by an excellent 19% in the previous quarter according to a recent report that was released by Microsoft. Another thing to note is the fact that LinkedIn’s revenue has grown by some pretty amazing margins as well, with the report revealing that the platform saw a 42% increase in revenue year on year.
As the pandemic continues to wind down, people are looking to get back to work if they had been unemployed as well as kick start their careers once again. Advertisers are also looking into LinkedIn as a very effective place to market all of their products. These things are coming together to make LinkedIn one of the hottest social media platforms out there right now, but the fact that the app is now no longer going to be available in China due to restrictions by the Chinese government might hamper growth somewhat. Still, the value that LinkedIn provides is undeniable, and investors will be very happy to hear about how the platform managed to grow over the course of the past few years.

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