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Google’s Latest Revenue Report Shows Healthy Growth Despite Apple’s Data Restrictions

Apple recently really restricted the kind of data that any and all platforms could end up acquiring from users since users would need to opt in to data tracking and the like and most of them would not be willing to do so with all things having been considered and taken into account. Companies like Facebook have struggled to find other ways to earn revenue since they relied on user tracking to give advertisers and brands the potential to make targeted ads for the users that they wanted to focus on.

With all of that having been said and now out of the way, it is important to note that Google seems to be completely unaffected by these changes, proving that advertising can be done without any reliance on data tracking although the massive tech juggernaut is also a lot more independent of Apple thanks to Android. Google earned an incredible $65.11 billion in the previous quarter (i.e.: Q3 2021), and the advertising arm of the tech company grew by an astonishing 42%.

About $53.1 billion out of Google’s total revenue came from ads, with search advertising making up $37.9 billion of that number. That means that Google’s search engine is still its single most valuable product, although YouTube’s $7.2 billion is definitely an important contribution as well.
The thing to note here is that Google’s revenues have been increasing across the board. Search ad revenue increased by $11.6 billion from the $26.3 billion the company saw during the same quarter last year, and YouTube’s ad revenue increased by over $2 billion as well.

All of this seems to indicate that Google is doing very well, and the company’s healthy growth rate will do quite a lot for its stock prices which are likely going to end up growing over the course of the next few days.

Creator: Krisztian Bocsi | Credit: Bloomberg

Read next: Google Is Reducing Its Cut Of Profits From The Play Store From 30% To 15% Of An App's Annual Revenue

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