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TikTok Publishes A Report Into User Trends That Influence Marketing And App Usage

The rise of TikTok over the passage of two years was a surprise to the social media industry as the application made its way to the top of the most saturated media industry at the time of its boom. Tagging along, TikTok’s user base is global spanning over continents. The increase in users over the pandemic and the influx was reported by the social media platform in a report that highlighted the user activity all across the face.

The report mentioned the increase in enjoyment towards users and showed that the community stays for the creativity and the feeling of fulfillment and at times inspiration. The positivity over TikTok is what assists the users to scroll over the news feed and immerse themselves in the experience.

These claims were substantially backed up by the report that stated people were using the televisions and other forms of entertainment less and resorted to engaging with TikTok more. The rationale behind it revolves around the shortness of the clips on the application as well as the wide variety of content that it offers.

What added more to TikTok’s popularity is the algorithm that effectively suggests videos of interest to continue to pique curiosity and engage with the users to channel their time towards not surfing videos but enjoying them.

The infographics published by the company mention that around 35% of the users have reduced their interaction of traditional modes of entertainment with a staggering 45% reducing their dating app usage as a result of being more content and satisfied with what TikTok has to offer. The energetic, enthusiastic creators not only light up the entertainment sector but also provide more context for memes to be loved by the entire internet community. The interest has piqued to a level that around 46% of the users commented that they use TikTok distraction free because of the satisfaction and feeling of completion and relevance it provides to users from all walks of life.

Even economy in such times is boosted as around 25% of the user base have bought something off the internet that was advertised on TikTok with many being actively involved with the life of TikTokers such as Charlie D’melio and Bella Poarch are now icons of the modern world and are inspirational to the youth that watches their fun and engaging videos.

With features like TikTok for business and the analytical portion of the website the fun and peak of TikTok has just started over the world.

Read next: TikTok Is Adding A Promote Feature, Enabling Users To Advertise Their Content

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