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The Fake Product Dilemma That All Of Us Have Faced

The global village has provided many with the opportunity to expand their business, but has also introduced many to an idea of digital fraud that has impacted a large portion on online shoppers. The idea of fraudulent activity is made easier online as there is little to no security cover as the order locations vary from country to country. Many fraudulent sellers only work outside of their country to have the freedom of being legally tied to fraud.

As the Holiday Season is coming through with full flex, the budget is readily available for the fraudulent companies to exploit and a report put together by the Red Points states that there is a 56% certainty for a consumer to have bought into a fake item over the course of the season.

While many realize that there is a problem from their own side, there is an estimated 40% who believe that it is the responsibility of the brand or the online site manager to remove such fraudulent items from their profile.

However, the details of the survey revealed surprising results as there was little credibility for the issue to be from consumer side. There was more of the scales tipped towards a lack of presence of mind from the customer as 25% of those surveyed realized well before purchasing the product that it was a counterfeit or a scam. Whereas, only 18% of the surveyed were unsure of whether the product was a scam or not and only 6% had no clue as to the nature of the product.

The survey took a deeper look across the board and realized that there was a distribution across forms of the market where the fraud was taking place. The newly introduced social media platform shops had the highest with 35% as a result of lack of regulations and pre-set commandments to stop it from happening. There was an estimated 25% fraudulent markets over the internet and already established eCommerce stores were at the lowest with a mere 17% of products being fake, and the number is being reduced everyday as a result of their due diligence.

The survey extended to finding out what the users would do to rectify their mistakes and concluded that only 52% ask for a refund of their amount, while 47% turn to the platform to notify the managing authorities and other users to steer clear of these frauds. Some decided to user it anyway while some took to the ever threatening and reputation tarnishing social media platforms.

There were certain suggestions to brands and users at the end of the survey. For brands it revolved around, getting authenticated and using only authenticated email addresses to approach the audience and gave the 200 participating users to keep an eye out for such businesses.


Read next: Statista Global Consumer Survey shows how vastly the use of tech devices has increased within US, UK and Germany

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