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Google’s new updates enable advertisers to keep better track of bidding process while promising optimum transparency

Google has a Custom Bidding program that allows users to estimate the worth of an impression. It is better known as Google’s automated bidding strategy. These ads are placed by Google and now the tech giant is allowing more transparency over the whole process. The simplification will be done through two new updates which were discussed in detail by Google.

Custom bidding has always been a rather difficult process with much coding involved in the process. The amount of HTML one has to know in order to tackle this system successfully isn’t everyone’s cup of tea. This is why the new updates launched by Google are way more efficient. Furthermore, this strategy would work out as a great way to not only customize performance but is a smart way out of the machine learning process Google loves to indulge in.

To deploy the difficulties one faces with all the coding, Google decided to add a new strategy, better known as ‘Floodlight activities’ that will help users navigate their way better. They are small HTML snippets created to keep track of conversions and all the details about the transactions.

We won’t say the process is meant for everyone, it still does require a tad bit of technical expert since you would still have to export the code for insertion once you’ve settled down on a predetermined goal. However, the programming and entire coding won’t be up to you nor would you have to learn any difficult HTML codes.

A little technicality still would be involved as you would have to learn all the basic programming but then who doesn’t learn it before indulging in such a business? Learning the basics would also help in keeping track of your transactions as well as spot all the problems that might occur beforehand. This would give the upper hand in performance focus hence will help you understand and track ten times better.

Furthermore, Google is adding two new options namely the ‘pay per viewable’ impressions and the ‘bidding insights’ report. To break them down, the first feature would help you get a much more customized plan with resourceful corresponding elements while the latter feature would help in creating Google’s number one aim, more transparency.

Google’s new feature would teach you the CPM bid monitoring which would enable you to keep a close eye on the ups and downs your transaction goes through. The tech giant guarantees with its tools you will only see how automated bidding increases the potential generation through your ad.

While one might not need to understand all these as more and more people have started to rely heavily on algorithms based on their networking potential, it is always smart to be updated and know what’s actually going on. It wouldn’t hurt to have the upper hand right, in fact, it would maximize your results as you better mold your product to adapt to the services hence producing a greater outcome.


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