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Organizations Are Implementing Latest Marketing Tech Stacks For 2021

Importantly, a marketing tech stack or martech stack consists of various advertising, sales, and customer success tools businesses use to launch their campaigns. According to recent data, the martech landscape has grown by over 5,000% in the past 10 years. Indeed, more software vendors are creating new tech solutions to increase lead generation and boost sales. With such a wide range of resources, marketing managers need to know the top marketing tools to deliver value for their company. This way, companies can acquire the best tech ingredients for growth and success. Read on to learn about the latest marketing tech stacks for 2021.


Content Management System

First, many marketing companies are installing a content management system (CMS) to manage their web content. Often, these solutions allow multiple marketers to create, edit, and publish material for different channels. With this increased collaboration, companies can push their posts live more efficiently. In addition, many content management systems are built with a simple user interface. This way, employees who do not know HTML or CSS coding can easily oversee their own content. When implementing CMS platforms, managers should consider their business marketing requirements. For example, a company might need a tool specifically for blog posts or a system that supports a certain integration. Since different tools offer a variety of capabilities, marketing managers should evaluate CMS features before selecting a solution.

Asset Creation Software

Next, many organizations are installing asset creation software for their marketing tech stack. Typically, asset creation software offers a wide range of templates to generate marketing materials. For example, marketers often use these tools to generate social media posts, profile pictures, and banners. Additionally, they can make printable files, such as infographics, flyers, and brochures. Usually, marketers just need to edit the text to match their promotional campaign. Of course, they can add other elements as well, such as icons or their company logo. Since the templates are pre-built, teams can save time creating their campaign content. Simultaneously, many of these solutions are free and easy-to-use, reducing business costs. Definitely, companies are adopting asset creation software for their martech stacks this year.

Email Signature Generator

In addition, many enterprises are installing email signature generators to boost their digital ad campaigns. With these tools, marketing professionals can access email signature templates for Outlook, Gmail, Yahoo Mail, and other platforms. Often, these templates include social media icons to boost your brand's exposure. Additionally, email signatures can act as a lead generation channel as well. For example, many marketing professionals use the email signature to include their website link. If they are running a specific promotional campaign, they may also include a call-to-action banner. Whether companies need modern, minimalist, or elegant designs, email signature tools usually provide a wide variety of options to unify brands. In short, email signature generators are one of the top marketing tech stack tools to adopt in 2021.

CRM Software

Moreover, businesses are also installing CRM software for their marketing tech stacks. Typically, companies use these solutions to track and manage interactions with customers. Often, this plays a crucial role in nurturing leads and maintaining a high customer retention rate. Indeed, CRM software can allow businesses to determine the best customers to follow up with based on demographic and psychographic factors. By focusing on the right leads at the right time, teams can work to boost their sales. In addition, some CRM solutions can automate certain aspects of the sales process as well, including outgoing calls and follow-up campaigns. This way, organizations can devote their time to less repetitive, more complex tasks.

Analytics Platforms

Furthermore, analytics platforms are another one of the top marketing tech stack tools to adopt this year. Typically, these platforms provide insight into who site visitors are and why they come to a certain website. Then, marketers can see how a site's user experience impacts customer conversion rates and retention. Ideally, marketing managers should look for an analytics platform that can track customer behavior. This way, companies can examine customer activity and how long they stay on the site. Additionally, the best analytics platforms often track site bounce rates as well. Often, professionals can use this data to identify technical problems, poor campaign targeting, or content that fails to address user needs. Using this data, marketers and developers can work to improve the site.

Organizations are implementing the latest marketing tech stack tools for 2021. First, many companies are installing a content management system to create, publish, and edit media content. Next, businesses are also utilizing asset creation software for social media posts and printable ads. In addition, companies can also use an email signature generator to boost leads and brand exposure. Moreover, many businesses are also adopting CRM software for their martech stacks. Furthermore, companies can use analytics tools to evaluate their customer conversions. Consider these points to learn about how organizations are implementing the latest marketing tech stack tools for 2021.

Featured Illusration: Pikisuperstar / Freepik

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