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Twitter AcquiHire’s Team from Summarized News App Brief

The manner in which people acquire their news has changed quite a bit over the years. Now people most often get overwhelmed by the sheer quantity of news that they might be looking into. Hence, they often try to find summarized versions of the news because of the fact that this is the sort of thing that could potentially end up allowing them to absorb more information without getting overwhelmed.

However, it is important to note that tech has played quite a huge role in changing how people get their news, with social media platforms quickly becoming a key part of what allows people to stay up to date on the various goings on in the world. Twitter is trying to position itself as a key source of news for people, and for the most part it has succeeded. However, the social media platform is trying to increase its relevance in the world of news by hiring the team that is responsible for creating Brief, a news app that attempts to summarize the news into bite sized and easily digestible pieces.

While Twitter has not purchased the company outright, it has implemented a process known as an acquihire in which it will hire the four member team from Brief to work on its Explore and Spaces features. These features are a part of Twitter’s plan to increase its standing in the next few years, and the fact that it has hired a team responsible for new summarization definitely bodes well for the plans that this company might have for the future. The Spaces feature in particular has seen quite a bit of popularity because it facilitates dialogue and debate, so it will be interesting to see what additions or changes the Brief team will be bringing to the table.



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