Google vs Apple war sparked up by a Facebook Funded Survey

The ever going war of attrition between Google and Apple recently reached its all-time high when the apps and operating system were almost at each other’s level and there were few to no discrepancies between the companies in terms of competition and new ways were being sought after to gain an edge over the other.

However, even after several ways of winning the competition sprung into action, the public was mostly involved with a fairly recent Comscore study that was funded by Facebook. The study aimed to highlight the usage of apps and the companies that were in charge of these applications. In line with popular belief of relatively low competition on the iOS store, the study clearly declared that the 4000 people it had researched on, the Google Play Store and Android Devices were more diverse and competitive in nature.

A recent law in the US that prohibits Apple from shipping its apps on iPhones provided further fuel to the findings of this study. The study showed that out of 20 most used apps there were 12 Google Applications on Android devices whereas on iPhones this number rose to 15 out of 20 with only a single application being non-Apple from the top 15.

However, the purpose of the study was to highlight the importance of pre-installed apps on phones and how it impacts not only our daily lives but how we facilitate our everyday activities through technology. The aim of the study was fulfilled as the regularly used apps such as clock, email and weather were amongst the many other pre-installed apps that made to the top 20 list of most-used apps.

Nonetheless, what fueled the legislation fire was brought into action here as well as Apple took to the Public that the research had serious problems in its functioning and was aimed at providing the view of lack of competition on IOS app store under the pretext of pre-installed apps and its impact. Apple went on to accuse that this study was specifically designed to achieve the motive of lack of competition and was further from reality than could be mentioned.

In lieu of Apple taking to the media, the Facebook representatives also took to media to reiterate the aims of the study and the details on why the funding was provided for the research. Joe Osborn’s words were not limited to that but he also highlighted the exclusivity that Apple had retained over the years over apps like iMessage and how it had created hurdles for third parties and developers to introduce mobile games and applications on the IOS store.

In this ongoing war, there will definitely be sides. But one thing is clear from the study that the preinstalled applications do make a significant impact on the most used apps on a mobile device.


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