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Google Prepares A Three Strike Ad Policy To Maintain Online Standards And User Safety

Google is planning on releasing a three strike ad policy to better help govern advertisements under all of its online outlets.

Advertisement has become an almost unstoppable online industry, and its success is only further accentuated by just how accommodating major platforms are of them. YouTube, for starters, notoriously reduced the reach of a lot of its slightly more "mature" content, just to make the site more friendly towards advertising agencies. Facebook actively got into an very, very heated debate with Apple over the latter's stance against targeted advertisements. TikTok launched an entire Partner Program to help facilitate the production of branded content on its platform. And if one needs more proof, all they need to do is recall the last time a website didn't demand third party cookies for targeted ads. Advertising's a marketplace with a lot of money, and a lot of outlets to direct it towards.

However, even advertisers can't just run amok online. There must be some amount of moderation. The publishing of offensive or mature advertisements can lead to other third part companies being turned off from spending their money on the platform as a whole. An example of platforms protecting themselves against such action can be found in the form of YouTube banning gambling, politics, and alcohol from its Home Page banner. Naturally, especially seeing how Google and YouTube are both owned by Alphabet, Google decided to follow in the footsteps of its sister company.

The three strikes system is a policy enforced by almost any and all online platform in some form or the other. With platforms such as YouTube and Twitter, the strikes refer to producing content that is either against policy guidelines, or infringing on another corporation's copyright. Google's following the same thought process, and applying it to any and all ads under its banner. The thought process here is to protect the tech giant's massive userbase from content that could prove detrimental and harmful. Examples include ads about spyware, weaponry, tobacco, hacking services, phishing websites, and so on and so forth. These policy guidelines seem to have their focus narrowing in on threatening online content, as opposed to copyright violations. However, this is something that will only be confirmed upon implementation.

The three strikes will be preceded by a warning, with no associated penalties short of the ad in question being removed. The first strike, which is a violation of a specific 90 day warning the advertiser's already received, will lead to their account being suspended for three days, along with all running ads. The warning sub clause means that users won't be punished for accidentally stumbling across two separate policy violations in the 90 day period. Strike two, which is another violation within the 90 days, will lead to a seven day total suspension. Finally, upon the third and final strike, the account will be permanently suspended.

These policy changes will be rendered effective in September, 2021. That leaves plenty of time for advertisers under the Google banner to be made aware of the coming changes, and act accordingly.

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