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Facebook's New Report Highlights the Future Potential of Augmented and Virtual Reality

There’s no doubt that augmented reality (AR) and virtual reality (VR) elements are in line to experience a massive boost in terms of importance. On one hand, AR glasses superimpose visual elements on your real-world view. On the other, VR headsets allow you to immerse yourself into a completely virtual environment and engage with brands and whatnot.

It’s worth mentioning that the rise in prominence of AR and VR elements will open the door to endless opportunities for marketers. And to give us all a clear picture of the same, Facebook released a new report that covers how AR and VR are advancing and what the future holds for this technology.

Access, Agility, People & Utility were touted as the vital signals steering the next stage of AR/VR advancement.

The report explained how the AR & VR progress will be much similar to previous technological advancements i.e. the elements’ importance in our everyday lives will increase in the near future.

Additionally, Facebook boasts that about 3 in every 4 (75%) business owners are likely to rely on AR and VR technology in the following two years. Moreover, the worldwide spending on the same is expected to witness a 6x bump.

Also on a steady incline is the user demand for AR content. But that shouldn’t come as a surprise since many people are becoming interested in eCommerce.

AR and VR technology has the potential to provide vibrant opportunities for one to enhance their product discovery and brand connection experience. In simpler words, AR & VR can very well bridge the gap between in-person and online shopping.

Facebook’s report also revealed that searches (in the English language) pertaining to AR and VR on Facebook increased almost twice as rapidly in developing markets than in established ones.

The appeal is definitely growing in multiple markets across the globe. This is a clear indication that unique and interactive tech platforms will play a big role in the future and provide businesses with a plethora of exciting ways to interact with their customers.

According to Facebook itself, AR and VR can completely change the way people interact with brands and vice versa. From being able to meet notable clothing designers one-on-one to having a master creative director reimagine a home, the possibilities are endless.

However, there’s still time before AR and VR can make giant strides. The technology is still in its early stages but it’s only a matter of time before the next big shift takes shape.


Read next: Facebook is experimenting with ads on its ‘Oculus Quest’ games

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