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Twitter has bought Ad blocking service Scroll to strengthen its subscription plan

In a latest development, Twitter appears to be intending to provide users with an ad-free environment. Twitter has now acquired Scroll to improve people's reading and publishing experiences on its platform.

The acquisition of Scroll was revealed on the Twitter Blog by Mike Park, Twitter's VP of Product. Twitter stressed upon the benefits of using Scroll in news and web content for both advertisers and viewers in its launch.

Scroll is basically an Ad blocker that allows publishers to delete on-page and pop-up advertisements from website articles without sacrificing ad sales. In reality, Scroll states that it can provide content creators with up to 40% more profit than traditional advertising.

Scroll needed a subscription to use and the cost helps the organization to pay content producers. This concept seems to be sticking around, as Twitter recently announced that Scroll will be included in its paid subscription plans.

Only Twitters users reading the content of Twitter are allowed to exploit Scroll. Its uncertain if this ad-free service will involve supported posts like the advertisements which tend to appear while scrolling through the timeline.

Scroll website’s logo has been restructured with the Twitter soon after the news. Although Scroll's website does not intend to enable new people to register but it does seem to permit registered users to sign in. Publishers would still be allowed to contact the organization for collaboration opportunities.

Not just Scroll, Twitter is also planning to introduce premium subscription services in the coming years. The availability and the cost of the plan is still not clear but subscription will be accessible as announced in several blog posts and announcements. Many businesses have lately started to provide premium services, and it's only logical for Twitter to follow the lead. A premium Twitter plan appears to be worth the money for functionalities like newsletters and now Scroll.

Twitter seems to place a strong emphasis on news and content consumption, which would be an unusual objective for a social networking site. Twitter was completely right in the blog post about the ads that causes great hindrance in between reading a content. Ads are among the most irritating aspects of using the internet to obtain information, nevertheless, critical in assisting content producers and providers.

It's encouraging to know that Twitter's addition of Scroll would give users accessibility to ad-free content yet also helping publishers. The fact that the service is charging certain amount but that will not be a problem as a social media site without advertisements is expected to be very successful.


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