A small set of creators will be able to test livestream events on Pinterest

The famous image sharing media service, Pinterest is going to expand its platform for hosting live events. The first public trial will run on the app from 24th May to 25th May. This virtual event will be hosting some top creators including Rebecca Minkoff and Jonathan Van Ness and the content will be shared with more than 475 million users.

The ongoing pandemic situation and the rise of creator’s economy are the two main reasons behind this approach of leading Pinterest towards livestreaming. Last year, the app allowed it’s users to sign themselves up for Zoom classes through its new class communities feature. These communities also made the group chat and shopping feature available. However, this time, live sessions will be held differently because this time, instead of redirecting the user to Zoom application for live sessions, Pinterest’s app will be used and the user will remain on the app during the live session however, the shopping functionality will no longer be available.

Up to 5 guests are allowed in a livestream with an unlimited number of viewers. The moderators will be helping out to control the experience by removing people from the live chat if they are not following the Community guidelines. A variety of topics including cooking, food, design , style and more will be discussed. Fashion designer Rebecca Minkoff will be sharing her ideas on how to style the wardrobe for summer while Jonathan Van Ness will discuss the self care routines and morning rituals. Food creators Peter Som and GrossyPelosi will also be available along with Jennifer Alba and Hannah Bronfman talking about communicating with Zodiac signs and ideas for home spa respectively. A total of 21 creators will be taking part on the trial event with 7 sessions per day. And all of these sessions will be taken on Pinterest’s app.

According to the head of Creators of Pinterest, David Temple, the app is a visual platform where Billions of ideas are discovered by people everyday and the app is finding new ways to help them with whatever they are looking for to bring those ideas to life. Temple further added that they are excited with the opportunity of responding to the users for more timely and dynamic events because quarantine helped new interests like cooking to emerge and other trends like fashion, beauty and home renovation are already on the all time high level.

Every big social platform is providing ways to bring in more creators and some are even helping them to make money . Media giants like Facebook, YouTube, Instagram and TikTok are not just building out features through which the creators can build an audience to monetize ads, instead, fans can send money to their favorite creators during or after their livestreams or subscribe to their channels for more exclusive content. As a result to such opportunities, new platforms are also coming up such as the iOS’s Clubhouse , an audio only chat room. In such mega competition, Pinterest’s attraction is not clear yet however the experiment it is about to host will help them to learn more for its own community.

A successful livestreaming was held with just employees a few weeks ago and now the developers are ready to conduct this experiment with general public as well. The lineup for the event are present on the website and all the livestreaming will be hosted within the app for both iOS and Android users starting from 24th May.

Image credit: Bloomberg | Getty Images

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