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YouTube tests removing the numbers of dislikes a video receives to prevent its creators from getting demotivated

YouTube is one of the greatest social media platforms out there. The American online video sharing platform was founded in February of 2005 by three former Paypal employees Chad Hurley, Steve Chen and Jawed Karim. In November 2006, the social media platform was bought by Google and it now operates as one of the company's subordinates. YouTube then went on to become the number one social media platform for video streaming.

YouTube is one of those platforms that is known to protect its content creators, that is, it is known to show its concerns and create tools in order to unleash more creativity from its content creators.

It has been reported that YouTube is experimenting with hiding the dislikes stats on videos. This is another act that proves how much the video hosting giant protects its content creators, the whole aim of this is to prevent the content creators from getting discouraged or demotivated. This is a little different from what the company has released for its content creators before, statistics for both likes and dislikes are shown beneath each video and this speaks greatly to which volume the creator has gone on to make his video. When the dislikes stats are greater than the likes then obviously the creator gets discouraged and not only that but the views that were coming in stops as well as people first look at these statistics, judge the video and then decide whether to proceed watching it or not. If many videos of the same topic arise then of course the video with the most number of likes goes on trending. Due to this reason, in order to prevent the content creators from getting demotivated, YouTube is experimenting to only display the number of likes a video has received publicly. YouTube has gone on to say that the dislikes can have an impact on the overall mental health of the creators as well.

In a blog post YouTube has said that the creators rely greatly on these likes and dislikes and view this as a form of feedback which in turn guides them to what to do next with their content and this obviously has a huge impact on their creative game as well. When YouTube first announced that it will be addressing this problem of dislikes it had to choose from three options which were: hiding the number for both likes and dislikes, removing likes and dislikes entirely or adding more friction on disliking something through some extra interaction. Completely hiding the likes statistics as well can have a negative impact as the earnings of these content creators depends on that as well as it is seen as a form of interaction. So YouTube ended up experimenting with only hiding the dislikes of videos.


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