The data which Twitter collects is not tied to a device ID because it also collects data from other sources too, therefore Ned Segal is confident that it will have no impact on Twitter due to these privacy changes in iOS 14. In the past, many companies were doing their business much better than Twitter because all data was readily available to them from the ID of the device that what users are doing on other websites so that was not in the favor of healthy competition in the market. Now every company will be on the same ground where they will face the same challenges. This will make perfect competition in the market and will level the playing field which could also have an interesting impact on broader industries. Now the changes to IDFA will give a good opportunity to the company to play even better against the peers.
It seems like Twitter is not immediately going to ask iOS users to permit collecting their data just like Facebook is making its strategy about how to convince the users to grant permission. Instead, Twitter is planning to wait, time will make a better strategy about how to get permission from the iOS users. Because you cannot annoy someone by asking same question again and again, in short you only have one chance to get the trust of the users to have access to their device ID. Assuring people that they will see more relevant ads could be a credible approach. Segal said that its company will learn first from the industry and the ecosystem about how to ask a question from iOS users. If you are successful in understanding the psyche of the users, you will definitely make a strong strategy.

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