Google Zero-Click Searches Rose To 65 Percent In 2020, The Search Giant Denies All The Claims

According to a recent study by SparkToro, almost a 65 percent of Google searches are generates no click.

As described by SparkToro, 64.82 percent searches on on desktop as well as Smartphones, ended up in the search results, that too without the need of clicking to another web page. The data includes statistics from January 2020 to December 2020. And all of them are mostly Google voice searches, and this is what we have been calling “zero-click searches.”

SEO (Search Engine Optimization) practitioners and web marketers are analyzing the situation, as most have observed that Google limits and diverts a large portion of internet traffic to its own properties, through, feature snippets, info panels, videos, and other means.

SERP (Search Engine Result Pages) should include the above-mentioned factors, in order to broaden the search results. But then maybe everything is turning out in favor of Google.

According to the SimilarWeb stats, a total of 5.1 trillion searches around the globe were made, including the iOS and Android as well as desktop and Smartphones.

Following the questions raised at Google, it has issued an official response which says that as many of the SEO practitioners have discovered the data is purely based on the “flawed methodology” that does not know how the data searches are used by people. In reality, the Google search engine sends “billions of clicks” to the websites on a daily basis. Danny Sullivan, Google's Public Liaison explained that "we’ve sent more traffic to the open web every year since Google was first created".

Obviously, the search engine giant does not at all seem happy with the allegations it is put through so to make the people understand better it said “that most of the people start searching in a generalized manner because they do not exactly know how to type a query, so when they go searching from searching for “shoes” to “black leather formal shoes”. They are considered zero-click searches.

Google insisted that many times the search takes people directly to an app, instead of the website. The search giant called the SparkToro's study as misleading.

"Some searches take people directly to apps, rather than to websites. For example, if you search for a TV show, you'll see links to various streaming providers like Netflix or Hulu. If you have that streaming app on your phone, these links will take you directly into the app. The same is true for many other apps, such as Instagram, Amazon, Spotify and more.", explained Google in a blog post, adding further, "our search results page, which used to show 10 blue links (i.e. websites from open web), now shows an average of 26 links to websites on a single search results page on mobile (which means searchers are exposed to more websites on mobile devices)."

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