Clubhouse App: All You Need To Know About The Growing Audio-Based Social Media Sensation (infographic)

The pace at which the social media landscape is evolving makes it difficult even for experienced social media marketers to keep pace with it. We saw social media giants such as Facebook and Twitter rise to heights of popularity after slowly losing ground against social media networks such as LinkedIn and Pinterest.

Platforms like Snapchat and Instagram use to top the list of best photo-sharing social networks. TikTok made a name for itself in a short span of time and laid the foundation for a short video trend.

You might be wondering where would the world of social media go from here? The answer is Clubhouse. The clubhouse is the latest addition to the long list of social media platforms.

You might be thinking:

What is Clubhouse?

How does it work?

How to use Clubhouse?

Who is using Clubhouse?

How businesses can take advantage of Clubhouse?

If you are looking for answers to these questions then you are at the right place because in this article we will tell you everything you need to know about Clubhouse.

What is Clubhouse?

Clubhouse is an invite-only audio-based social media app, which lets users communicate and chat with other people in real-time. Users can share stories, ideas and collaborate with one another by using their voice. The clubhouse makes all this possible by letting its users create and host chatrooms. They can also invite others to join their chatrooms.

How Does It Work?

Since Clubhouse follows an invite-only model, you will need an invitation from an existing user in order to join the platform. Depending on your requirements, you can set your chatroom as “open” or “closed”. Users can follow their favorite people and clubs.

Types of Users

Clubhouse users can be categorized in three different categories according to their roles.

Speaker

When you are invited on stage as a speaker, you have the right to mute and unmute your own microphone.

Listener

As a new user who has recently joined the platform, you will have the access rights of a listener. At that point, you can only quietly listen to conversations but are not allowed to mute and unmute the microphone.

Moderator

Let’s say you want to propel yourself to moderator status, how can you do that? There are two ways to do that. You can create a new chatroom or request the current moderator to promote you from speaker to moderator status.

Once you acquire the moderator status, you can perform the following actions.
  • Enable and disable audience members ability to raise their hands
  • Mute other speakers
  • Invite people from the audience on stage to speak
  • Accept or decline speaking requests from your audience
  • Promote other speakers to moderator status
  • Send other speakers back to the audience

Fascinating Facts About Clubhouse

  • Clubhouse was launched in April 2020
  • Clubhouse only has 9 employees
  • Clubhouse has 6 million registered users
  • Clubhouse has 2 million weekly active users
  • In January 2021 alone, Clubhouse app has been downloaded 2.3 million times
  • Clubhouse app has more than 228,000 reviews with a 4.9 stars rating on the app store
  • In less than a month, Clubhouse has a $100 million valuation
  • Clubhouse is currently valued at $1 billion
  • Clubhouse has 180 investors
Within a short span of ten months, Clubhouse has scaled new heights. The audio-based invite-only platform was launched in April 2020. In December 2020, Clubhouse only had 600,000 registered users. Fast forward to today and Clubhouse has more than 6 million registered users. Very few apps in the history of social media have experienced that type of growth in their user base in such a short span of time.

Just like its user base, its value skyrocketed. When it first started, Clubhouse was valued at $100 million dollars in May 2020. Clubhouse is currently valued at $1 billion, a huge milestone to achieve for a social platform that was launched ten months ago. Investors have also started taking a keen interest in the platform because of its exponential growth and it has more than 180 investors at the moment. Despite being released for the iOS platform only, the clubhouse app has been downloaded more than 2.3 million times in January 2021 alone.

How To Use Clubhouse App?

Find People, Chatrooms and Clubs

Spend some time discovering the club directory and member director and take a look at the event calendar. This will help you find new people. If you are interested in finding people who follow speakers, take a look at the front row section.

Grow Your Fanbase On Clubhouse App

When you are new to the platform, you should target rooms that have a handful of members as it will increase your chances of getting on the stage. Once you are on stage, deliver value. Focus on creating long term relationships with individuals who stay active in these groups. Add all the key information in your Clubhouse bio and interact with users.

Host Clubhouse Rooms

Creating a new room makes you a moderator. A moderator’s core duty is to maintain a healthy environment in the room. Allow people from around the world to share their unique perspectives about a particular topic.

How Businesses Can Benefit From Clubhouse?

Here are six ways in which businesses can take advantage of Clubhouse and accelerate their business growth.

Go viral

Clubhouse alerts all your followers with a notification that you are on the stage. This allows you to attract more eyeballs to your profile and get more followers.

Build business relationships

Deliver value in other rooms and you will be able to forge new business connections to grow your network.

Give your brand a voice

Clubhouse gives your small business its own unique voice so your brand message does not get muffled or lost in the noise.

Tell Your Story

Take advantage of your storytelling skills to tell interesting stories surrounding your brand on Clubhouse.

Human Engagement

Share your successes as well as failures while listening to others’ insights to make a real human connection.

Test your ideas

Want to put your ideas to the test? Clubhouse lets you do that by enabling users to seek feedback from other users.

What impact will clubhouse have on the social media landscape? Share it with us in the comments section below.

Take a look at the infographic below from Branex Dubai for more insights:

Read next: This Infographic Highlights 20+ Fascinating Facts About Instagram That Digital Marketers Should Know In 2021

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