Study Reveals Nearly 8 In 10 Consumers Don’t Want to Download Apps to Complete Transactions

The economy of the world of tech is the sort of thing that has become rather valuable over the course of the past few years, and the mobile app economy in particular has seen a massive boost that has brought its total value well past $170 billion dollars. This is a massive amount of money, but recent studies have indicated that this amount of money might not even be close to the true potential of this industry.

The main problem here is that a lot of services require users to download some kind of an app in order to finish transactions. This is a problem because of the fact that this is the sort of thing that could potentially end up making it so that a user would no longer be interested in completing a transaction that they may have otherwise been more than happy to participate in.

A recent survey of smartphone users in the US conducted by Heady revealed that a shocking percentage of consumers, 78% to be exact, would refuse to complete a transaction that they would have otherwise been interested in if they are required to download an app in order to complete it in the first place.

This is a really startling statistic and it reveals quite a bit about how people tend to feel about these kinds of things in a really big way. The amount of money that the industry is probably losing due to this lack of optimization is quite astounding, and one can only try their best to imagine how much more valuable the industry could potentially end up being if this process ends up getting streamlined and users are no longer forced to download apps to complete transactions all in all.

The user experience is also suffering due to this trend, with about 80% of users experiencing at least some kind of frustration at the prospect of having to download some kind of an app, with 40% of respondents saying that they get extremely frustrated.

This can reduce the level of trust that users might have in the industry, something that wouldn’t just result in limit the potential of the industry as a whole but would also result in situations where the size of the industry might just end up shrinking. This is something that needs to be dealt with quickly.
Read next: Global Survey Reveals How Much Consumers Trust the Advertisements on Different Platforms, Including Social Media, TV, Blogs and Search Engines
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