Pinterest reveals some new ideas of innovative technological search patterns on the platform

As tech firm is growing, more innovative ideas are required to personalize the setup. Pinterest has shared some new perspectives of emerging tech search trends with mobile users, gamers, and the WFH cohort to help them keep in line with the tech field.

Pinterest stated, on an everyday basis, tech on Pinterest is a rising category as each year there is a 70 percent increase in searches for electronics. To get the perfect ideas, people prefer Pinterest to explore and build their ideal tech software with new goods. Early adopters also look up to Pinterest to purchase tech goods before anyone else and prepare for the next purchase. 75 million tech early adopters have already been discovered on Pinterest that can be approached through Pinterest advertising manager.

It is also important to understand the extending spectrum of the use of Pinterest. Previously, Pinterest used to search for handcraft ideas and artistic stuff but now it was observed that users are also searching for furniture designs, cards, financial management, parenting tips, and much more. It’s no more bound to art and craft, wallpapers, and tutorials.

Pinterest outlines two main trends in the category of electronics. First is digital decor in which people customize their gadgets according to their preferences. People look for aesthetic color schemes to make their devices stand out and accessories like cases and charms. People want to match up to their devices according to their personalities by putting add-ons.

An iOS update of customizing home screen wallpaper is making people crazy over digital wallpapers on Pinterest. Due to the iOS update, digital wallpaper trends have increased in 2020. Pinterest mentions that the work from home has increased the gaming trend which gives rise to the interest of setting up home PCs.

As compared to November 2019, in November 2020 computer and gaming equipment search history have increased to almost 3 times. The gaming world has seen a huge growth in 2020, credit goes to Covid-19 and lockdown. Similarly, the move towards WFH has also increased and will further increase in the future as people are preferring to set up a home office.

In the past years, Pinterest was not receiving much attention, but at present, it is steadily evolving. It could be a great opportunity for marketers to start a business. As it is commonly used platform, once the audience visits the app they will become habitual and seek new trends and ideas.


Source: Pinterest presents trend predictions for 2021 based on user data

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