LinkedIn Stories Now Offer Swipe-Up Links

It seems like every single social media platform has incorporated Stories into the mix because of the fact that this is the sort of thing that could potentially end up enabling users to interact a little more frequently with the people they are connected to online. LinkedIn has made a lot of headway over the past two or three years, and this is partly due to the reason that it has adopted a lot of the features that had helped other social media platforms become so successful, and Stories is just one example of such a feature.

LinkedIn is looking into improving its Stories feature in a really big way, and one way in which it will be doing this is by giving users the chance to use swipe-up links and the like in their Stories. Swipe up links offer a lot of benefits. Most of the time your story is going to get a lot more traction than the regular posts you make, thereby making it so that any link that you add in the story will end up getting more traffic being sent its way as a result of the fact that this is the case.

Swipe up links are great because they allow users posting stories to incorporate a call to action into the mix. Having to tap on something is not very convenient since taps are notoriously inaccurate on smartphones. A swiping motion is generally considered to be a lot more intuitive, and it’s just a lot more likely that a user would be willing to swipe up than for them to be willing to tap one anything at all. What this means is that LinkedIn users can get more responses through their stories, thereby making Stories a more intriguing option for them to explore which can really boost LinkedIn’s user statistics.


H/T: MV.

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