YouTube introduces HDR support for live streams to improve the video quality

Back in 2016, YouTube introduced High Dynamic Range (HDR) support for videos that enable the users to create quality content on the platform. This HDR support includes higher contrast videos, more precise shadows and highlights, a broader variety of colors, and overall enhanced image quality.

Now, since livestream videos are more popular on YouTube, the Company has decided to add this HDR support for livestream content as well. After which, YouTube will become the first ever platform to bring support for live HDR streams.

Those content creators can access this feature who use a compatible encoder. On mobile devices with the latest Android version, HDR-enabled smart TVs, or streaming sticks, the HDR-supported videos will be able to playback on themselves. Chromecast by Google also supports HDR content. It was not at all surprising, as earlier in 2017, Google already revealed the HDR playback on Android mobile devices.

When HDR was introduced, it was initially available for YouTube channels only, not for livestreams. But HDR support will be readily accessible for livestreams if any YouTube content creator wants to give it a chance. According to YouTube, they are working to further enhance the user experience. Now users will be allowed to stream HDR with the help of extra encoders and mobile devices.

This HDR-supported livestream highlights YouTube’s interest in improving the performance of the TV platform.

As per YouTube, because of the pandemic, there was an immense increase in YouTube’s services as well as its livestream. In March, when the lockdown was imposed, YouTube saw spike of 80 percent in average viewing time on the TV screen. In a Brand cast event, YouTube said that at the same time 41 percent of ad-supported videos on YouTube were on demand for streaming in the U.S. However, there was a rise in the use of YouTube on TV from 250 million hours to about 450 million hours per day in 2018.

During the initial days of the lockdown, the use of YouTube livestream was also at its peak as people kill their boring time by watching YouTube livestreams. Livestream TV expanded by 25 percent across the world from March 11 to April 10, 2020. It was also observed that the originally posted content watch time on YouTube boosted by 75 percent year-over-year.

On the same day, YouTube confesses that there are more than 100 million U.S. users who love to watch YouTube and YouTube TV on big screens.

As per the YouTube plan, this HDR feature will be beneficial for a variety of livestreams including games, sports, live events; music and sports, along with nature and travel streams. It will help marketers to move their dollars to their site even when there are certain restrictions on HDR videos.



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