Instagram Cashes in on Christmas Shopping Season With New Catalogue

Part of the process by which most tech companies have been trying to optimize their revenue streams has been to give ecommerce a shot, and Instagram has in many ways been a trailblazer in this regard. The social media platform has been offering a lot of unique and interesting ecommerce offerings that people are going to be able to use, trying to capitalize on an already existing ecommerce structure by making it an official part of the various features that the company has on offer for its user base.

With all of that having been said and now out of the way, it is important to note that the Christmas shopping season is something that has ended up becoming a mainstay of a lot of retail industries, and as a result of the fact that this is the case Instagram is trying to cash in on this season as well by releasing a new catalogue. This catalogue is basically meant to make it so that people can see the various offerings that are available through Instagram’s ecommerce division, and Instagram is collaborating with UK based influencers in order to give the catalogue the push it needs in order to succeed.

This is a great step that Instagram is taking, one that has made it possible for the social media platform to legitimize itself in the world of ecommerce. Whether or not people take Instagram seriously as a shopping option remains to be seen, but suffice it to say that this is a very clear litmus test that could end up determining the viability of ecommerce for Instagram in the long run. Not only that but it could also give Instagram an idea of the demand for this service, something that most other tech companies that are lagging behind Instagram in ecommerce would also want to take note of.



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