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Revealed: Most valuable American is worth $66 MILLION!

New research by Mackeeper has revealed the demographics whose data is worth the MOST!

Studies have shown just how much a company knows about you, everything from your email to your sexual preferences to whether you own a pet can be accessed by certain corporations.

Looking at the population of the USA, and demographics of:

💡 Gender

💡 Age

💡 Ethnicity

💡 Region

💡 Income Bracket

We've looked at just whose data is worth the most and the least, based on these different demographics.

So whose data is worth the most?


This man is therefore, the most 'valuable' American in terms of data.

Each demographic has a different value, for instance US citizens with Middle Eastern ethnicity are the most valuable ethnic group, as they are a small percentage of the population.

Research showed this combination of demographics made up the most valuable American in terms of data.
  • US men
  • Aged between 18 and 24
  • Residing in the North East of the USA
  • Earning $120,000 - $149,999
  • Middle Eastern descent
In total, this demographic's data is worth over $66 million in the USA.

Often with scarcity, data becomes more valuable - the percentage of 18 to 24 year olds earning a salary that high brings the total up, as well as being from Middle Eastern descent, a small portion of the US's ethnic make-up.

Whose data is worth the least?


Whilst individually, women's data is only worth $0.01 less than a man's, it's the other demographics that make this woman's data the LEAST valuable.

Data is readily available for the over 55+ age bracket, and those from Hispanic descent.
  • US women
  • Aged 55 and over
  • Residing in the South of the USA
  • Earning $40,000 - $49,999
  • Hispanic descent
In total, this demographic's data is worth nearly $44 million in the USA.

Gender Data Gap

When it comes to gender, the study shows men's data is worth a fraction more than women's. Whilst it's largely down to population demographics, it still means that US male data is worth more than $1 million compared to US women.

Gender

Cost of Data (per person)

Percentage of Population

Total Demographic Cost

Male

$0.15

48.59%

$24,691,262.94

Female

$0.14

51.41%

$23,341,504.93

Which age bracket is the most valuable?

Overall, as the lowest percentage of the population - 18-24 year old data is worth the most in the USA, totaling $14.25 million dollars or $0.36 individually.

Age

Cost of Data (per person)

Percentage of Population

Total Demographic Cost

18-24

$0.36

11.92%

$14,253,466.27

25-34

$0.11

21.80%

$7,791,894.90

35-44

$0.12

20.30%

$8,368,383.54

45-54

$0.27

13.76%

$12,346,312.34

55+

$0.05

32.22%

$5,272,710.83


Combining an age demographic with other factors such as ethnicity and region has allowed us to see which combinations hold the most and least valuable data.

How does ethnicity affect data value?



Businesses are willing to spend big when it comes to black people’s data, with a per person cost of $0.57.

White people’s data only costs $0.19, but due to the percentage of the population they make up (45%) compared to black people (24%), annually more money is spent on them. Every year, data for white people costs businesses $21.8 million, while data for black people costs $11.9 million.

Ethnicity

Cost of Data (per person)

Percentage of Population

Total Demographic Cost

White

$0.19

35.56%

$21,845,128.59

Black

$0.57

6.40%

$11,942,003.63

Hispanic

$0.01

8.09%

$345,523.24

Asian

$0.05

1.11%

$188,886.04

Native American

$0.09

0.68%

$202,860.90

Middle Eastern

$0.62

0.15%

$299,291.26

Mixed

$0.03

1.21%

$127,817.62

Other

$0.07

0.82%

$184,779.82


Read next: These Countries Have the Highest Number of Individuals without Internet Access

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