Instagram Finally Gets on the App Shortcut Bandwagon

Back in 2016, Android released an update that could potentially make it so that the average user would be able to press down on an app on their screen and see a list of shortcuts related to numerous functions that could be performed using the app. Instagram has been quite late to the party, but back in October of 2019, a full year ago, the social media platform announced that it would work towards adding app shortcuts that most users would be able to take advantage of at the end of the day.

It’s been a year and many thought that the shortcuts would never come but the good news is that Instagram has finally rolled them out. Now you would be able to press and hold the app and see a list of functions including opening the camera directly, creating a new post, checking your activity and notifications as well as simply going to your direct messages. This can make it a lot simpler for users to get to where they need to go in the app without having to open the entire app and sift through its various features until they finally come upon what they had actually been searching for.

Tech giants have been working towards reducing the number of taps that users have to make to get things done. This can lead to a really short and easy customer journey, and in this age of absolute optimization that we are living in this was the necessary next step. Instagram might have initially been hesitant about this sort of thing because of the fact that they were worried about what would happen if users didn’t have to open the whole app to use one of its functions but the river of change has a strong current and even the unwilling get pulled along eventually.


H/T: AP.

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