Trouble Might Be Ahead for Google Chrome as Microsoft Edge Expands Market Share

It seems like Google Chrome has been the most popular browser in the world for as long as the internet has existed, and a big part of the reason why that is the case has to do with the fact that the browser was launched as a fast, light and efficient way to surf the web. Lately Chrome as well as Google itself have been coming under fire for lax privacy policies as well as a decreasing rate of efficiency when compared to other browsers, and Google’s biggest competition as of late has come from a source that nobody would have initially suspected: Microsoft.

Internet Explorer was widely derided as the worst browser that anyone could use, but with all of that having been said and out of the way it is important to note that Microsoft is one of the biggest tech companies in the world and as a result of the fact that this is the case the company had the resources to revamp their browser and they did so by launching a brand new browser named Microsoft Edge.

According to NMS, Edge has been rising in the market with its share increasing from 8.52% to 8.84%, and Chrome has seen its market share drop from 70.89% to 69.94%. Firefox has also seen a small increase from 7.11% to 7.19%.

This indicates that consumers are starting to move away from Chrome in favor of other options that might be better for them in a wide variety of ways. This has lead to some speculating that the age of Chrome might just be coming to an end. While Chromium, the basis for Chrome as well as Microsoft Edge, is going to continue to be influential among browsers for years to come, it’s possible that other companies might just topple Google’s dominance in this area which could lead to a shift in tech industry power dynamics.
Credit: Photothek via Getty Images

Read next: Microsoft Rebrands Bing with New Logo, Colors and Name

No comments:

Post a Comment