The Bing search engine has been frequently ridiculed as being something that no one wants to use, but with criticisms against and suspicions of Google mounting each year, Microsoft is apparently trying to seize the opportunity to supplant the tech giant and take away some of its massive market share. Microsoft appears to be trying to do this first and foremost by rebranding Bing.
The search engine is now going to be called Microsoft Bing, something that the tech giant is undoubtedly hoping would help to raise its profile at least a little bit. Perhaps even more effective than that would be the new logo that Bing has gotten. The old logo was quite unpleasant to look at and just made Bing seem like the kind of search engine that no one would want to use. The new logo, on the other hand, has much more inviting colors and it makes the search engine look friendly and welcoming which is something that Google is starting to struggle with as of late.
Now, this probably won’t be enough to completely topple Google’s supremacy in the search engine game. Still, this is something that indicates that Microsoft is not giving up on its search engine, and users that have become disillusioned by Google’s practices might now start to see Bing as a viable alternative.

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