YouTube Says Sorry For Mocking Content Creators Who Make Long Videos

More recently, YouTube mocked content creators in a tweet who were making long videos all with the hope of getting more ads and money.

While the act was supposed to be taken as a joke only, users got furious and as a result, the company has now had to apologize for the words said, along with the tweet being removed from the account as well.

Looking at the rules of YouTube now, ads can only be placed in between a video which is minimum of 8 minutes long - down from 10 mins in July 2020. This means, the longer the videos are, the more money content creators can make. However, all the monetization process can only be enabled for a YouTuber once they complete the threshold of 4,000 hours of watch time.

The whole policy was brilliantly summarized by former Amazon Studios strategy head Matthew Ball who said that monetization on YouTube is like giving your daughter an allowance based on the number of hours she has studied, not grades, and then also complaining that the girl studies a bit too much.

Nevertheless, as YouTube knows how content creators die for making long videos and earn more money, the company called them out in a funny tweet that stated how some content creators take 15 mins to introduce themselves and then when one starts to think about closing the video or yawning, they begin with "All right, let's jump straight into the video.”

But unfortunately, this tweet turned out to be a mistake that YouTube shouldn’t have made. With 72 million followers on Twitter, there was an instant outrage by the members of the YouTube community and fans alike due to which the company had to take down the tweet within just 15 hours.

The company also apologized to everyone by explaining how the tweet may have missed the mark and wasn’t aimed at discouraging the creators.

While most of the responses to the tweets were extremely serious, an American technology entrepreneur Anil Dash highlighted how the joke is on YouTube itself as well because such economic incentives have been set by its own algorithms.

One YouTuber took the tweet on a lighter note as she made the video for her 2.6 million subscribers telling that yes content creators are hungry to make videos longer than 10 minutes but no one spends 15 minutes on just an intro (the part which she considered funny).



Read next: YouTube updates the Retention Analytics tab to provide creators more intel about what content engages viewers best

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