Pinterest Tests ‘Popular’ And ‘Best Seller’ Labels On Product Pins So Users Can See Which Products Are Trending

Pinterest is experimenting with adding information to Product Pins, and the company detailed updates to Pinterest’s Shopping Spotlights curated suggestions under the search tab. The company started rolling Shopping Spotlights back in May of this year. Shopping Spotlights provide users access to recommendations from experts for fashion and home tastemakers as well as publishers. Moreover, in early April, the company introduced a host of shopping tools including the shop tab in Pinterest’s search experience. Other features being introduced by Pinterest in April include more products being eligible for shoppable Product Pins. Shopping Spotlights allows users to shop for cent trends like tie dye and terracotta home accents.

Currently, the company is testing new Best Seller and Popular labels on Product Pins. This will allow users to see which products are trending based on what other Pinners have been purchasing. The platform will also add updated sale prices to the original prices on Product Pins so Pinners will be able to spot deals. Furthermore, the company is also testing the addition of product ratings as well as shipping information alongside Product Pins. This will help pinners while making a decision. Pinterest said that aggregated product ratings will come from retailer sites.

Lastly, the company has also updated the Shopping Spotlights section, and more editorial options have been added. This includes detailed information on articles so that users as well as influences can lengthen descriptions of articles and better organize stories into types of products and sections.

As schools around the world are beginning to start up, users can purchase back-to-school products. The Pinterest team has curated back-to-school products for kids, teens, as well as college students. According to the platform, searches for homeschool desk ideas work stations increased 26 times year-over-year on Pinterest’s platform. On the other hand, searches for kids desk chairs increased four times year-over-year on Pinterest’s platform, and searches for school outfits increased five times year-over-year. The new updates were made to the Shopping Spotlights of Pinterest.

It is noteworthy that searches for ‘Black-owned business’ on Pinterest’s platform increased 13 times year-over-year in July of this year, and searches for ‘support small business’ were up 4.6 times year-over-year in July. Recently, Pinterest announced that it will feature more than 600 products from over twenty Black-owned businesses.


H/T: Adweek.

Read next: Pinterest is expanding its skin tone search feature to help as many people from all skin-color groups as possible

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