Facebook Moderators Call for Ad Boycott against the Company to Be Extended, a Moderator Said That the Campaign Would Be a PR Stunt That Will Pass

According to a recent report published by The Guardian, current as well as former Facebook moderators have called for the massive ad boycott campaign to be extended to prove that its is more than a PR stunt. A current Facebook moderator told The Guardian that without long-term commitments, the ad boycott would be a PR stunt that will eventually fade away.

The Facebook ad boycott campaign in which several companies participated including Adidas, Coca-Cola, and Starbucks, was organized from mid-June as a response to the company’s perceived inaction over hate speech on Facebook’s platform. It has become the largest ad boycott in the history of Facebook and was due to finish by the end of July of this year.

According to a former Facebook moderator, Chris Gray, Facebook CEO does not care. Last month, another current moderator told The Guardian that the company is not going to care about the boycott and the company has not lost ad revenue. He added that it is like 5% of the company’s lost revenue.

Facebook reported a better-than-expected user expansion as well as revenue growth in Facebook’s most recent earnings report. The social networking site earned $18.69 billion in revenue during the second quarter of this year, an 11% year-over-year increase. On the other hand, the number of daily active users grew to 1.79 billion. It is worth noting that the expected revenue of the company for the second quarter of 2020 was $17.31 billion.

According to The Guardian’s report, other Facebook moderators said that demands to act faster on hate speech can put more burden on moderators. However, another moderator said that the workload will remain the same on them, but they would be pressing different buttons when they will see the content on the platform.

A company’s spokesman told media houses that Facebook respects the decision of any brand, and the company remains focused on removing hate speech content from Facebook’s platform. Civil rights organizations asked marketers to boycott the company after Facebook decided not to take any action against Trump’s post regarding the police killing of a Black individual- George Floyd. President’s post on Facebook included a phrase that states that when the looting starts, shooting starts.

The company’s decision even prompted some workers to speak out or even resign in protest. However, the company has not cited that the ad boycott is having a significant impact on the ad revenue across its platform.

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