Instagram Users Will Now Able To Create Personal Fundraisers through the App

On Tuesday, Facebook-owned photo-sharing app, Instagram, announced that it is introducing a new way for users to raise money for personal causes. The social networking platform announced that it is rolling out a new tool to raise funds for users’ personal causes directly within the Instagram app. Starting today, the Personal Fundraiser feature will be tested in the United States, the United Kingdom, and Ireland on Android, announced Facebook team in a blog post. The feature will soon be rolled out on iOS too.

The recent update brings Facebook’s own personal fundraiser program into the Instagram app by enabling users to create their own campaign on the Instagram app or donate to a cause without the help of any third-party platform or an external link. Currently, the existing donation stickers allow users to raise money for nonprofit organizations. However, the new tool allows users to raise funds for themselves, a friend, or a business, given that the new feature falls into one of many categories.

The approved categories by the social media platform range from helping a struggling business, and paying tuition fee or for educational supplies, to covering the medical or funeral cost, and even funding a hobby. The Personal Fundraiser tool follows the same guidelines as Facebook’s personal fundraisers.

You should be at least 18 years old to create a fundraiser on Instagram, and the fundraiser runs for thirty days, however, the length can also be extended. Users cannot create fundraisers for selling items in exchange for a donation. The restrictions also include funding political campaigns or violation of Instagram’s Community Standards.

While donating to a fundraiser, you will see the username of that person who created the personal fundraiser, their name that appears on their Instagram profile, and the amount of donation. To get started with the Personal Fundraiser tool, you will need to tap on the ‘Edit Profile’ option,’ and then click on Add Fundraiser. Lastly, tap on Raise Money, and you can now choose a photo. After selecting the category and entering further details to tell the story to encourage donations, your fundraiser will be created.

Users also need a Stripe account to process the payments, and while the company dropped fees for fundraising for charity back in 2017, Facebook still collects payment-processing charges and taxes. Facebook does earn a profit from personal fundraisers, and in the United States, the fee is 2.6% plus thirty cents from each donation.

The company states that all fundraisers go through a review process to make sure that the campaign is for an eligible cause. However, Facebook did not detail what the review process entails. Facebook states that after the initial tests, it will expand the feature with tools for sharing the fundraiser in Stories and news feed.

Read next: New Data Reveals Users Spend More Time on TikTok Than on Instagram
Previous Post Next Post