Google Tests Improved Local Panels To Highlight When A Business Last Updated Its Working Hours

Google is constantly introducing innovative new features for Google My Business to help local as well as international brands to make the most of their listings. Now, it seems that the search giant is introducing another feature to Google My Business. Currently, it has been seen that Google is displaying local panels when a business last updated its business hours with Google. The new feature will be very useful, however, it seems that the company is currently testing the feature with small set of users.

Currently, Google only displays local panels for some businesses. The feature was first spotted on Twitter when Casey Bryan shared a screenshot with Barry Schwartz of Search Engine Roundtable. Schwartz states that the feature seems to be an upcoming nifty update to Google My Business.

In the screenshot shared by Casey Bryan, it can be seen that Google now shows that a particular business had updated its working hours with Google My Business two weeks ago. Google also shows that the brand itself updated the business hours. You will see this information at the bottom of Google's sidebar card on desktop devices.

Back in May of this year, Google allowed business owners to add links to their Google My Business listing that consumers can tap on to buy gift cards, or make donations. The company introduced this feature to help businesses during the coronavirus lockdowns. Moreover, in June of this year, the company introduced a new feature that allows businesses to add more hours in their Google My Business listing for those services that are not offered at all times of the day by the business.

With the More Hours feature, if the hours for a specific service differs from the regular working hours of a business, they can easily display that information to their consumers. The new feature spotted by Bryan can be super useful for consumers when they want to know if they can rely on the working hours of a particular business.

As the coronavirus lockdowns have impacted mostly all businesses around the world, their working hours are also impacted. So, the new feature will be very beneficial for customers during the pandemic. As it seems that the company is currently testing the new feature will some businesses, it is not yet clear when the feature will be officially rolled out. Moreover, Google has not yet confirmed that it is testing this feature. Hopefully, the feature will be released soon if Google finds any potential in it.

Read next: New Study Reveals That the First Organic Result in Google Search Has an Average CTR of 28.5 Percent
Previous Post Next Post