YouTube Tests Out New Ad Options That Allow Users to Control When They See Ads

Ads are the lifeblood of YouTube because of the fact that they allow the service to earn a lot of money whilst also being free of charge. With all of that having been said and out of the way, it is important to note that a lot of users really don’t like the ads that they are shown on YouTube on a regular basis, and a lot of people have criticized the platform for starting to show ads that are longer than before as well as increasing the overall quantity of the ads that people have to see on a regular basis.

It seems like YouTube might be trying something new in this regard. According to Matt Navarra, the number one video hosting platform might start giving users the chance to choose if they want to see an ad in the middle of the video or if they want to see up to four ads before they start the video. This is an interesting choice, and some people are commenting on the fact that they might choose to see four ads before the video and do something else in a different tabs while the ads are playing.

This won’t really hurt YouTube since it is fulfilling its responsibility of showing users the ads that brands pay it for, and users are also benefiting from it since they now have more control over when they see ads and aren’t going to have to worry about the various ways in which a sudden ad might end up negatively impacting their experience in some way, shape or form. However, some are commenting on the fact that this will hurt the advertisers themselves since it would result in fewer actual eyes on their ads which is something that might impact the rollout of these options or might alter YouTube’s trajectory in the near future when it comes to the ads that it shows its users.

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