Google Maps Introduced New ‘Promoted’ Pins To Boost The Visibility Of Small and Medium-Sized Businesses

Every summer, Google announces its latest advertising products in the Google Marketing Live conference. Currently, the company is making these announcements over the upcoming several weeks. The company is starting with new tools for SMBs (small to medium-sized businesses). Google announced that the company is adding square-shaped Promoted pins in Google Maps.

Local campaigns already allow business owners to have their logos appeared directly as people browse maps. This feature is eye-catching and it also increases the likelihood that users will tap and open the listing. Now, New Smart campaigns will be able to manifest as a square Google Maps pin. These Smart campaigns are aimed at small businesses.

The square-shaped promoted Pins will feature specific business categories (shop, restaurant, etc.), logo which will highlight curbside pickup, delivery, or any other specific service offered by the business. The box shape of these pins allows it to stand apart from various other regular pins with the offering free until Sep of this year.

Smart campaigns can now be accessed in 150 countries and the signups are made available directly via the Google Ads smartphone application on both Android and iOS devices. But, Google is currently offering promoted pins in the United States, the United Kingdom, Canada, Spain, Australia, Japan, the Netherlands, France, and Italy. The company will roll out the new feature to more countries as well.

The company will also allow Smart campaign advertisers to check the performance of an ad from ‘’ Smart campaign advertisers can check ad performance by searching ‘Google Ads’ or ‘My Ads’ on

Google stated that the company has made its reporting tools more accessible to Smart campaign advertisers. With a quick search on, you can now view the performance and status of your ads, and how your ads look to consumers.

Moreover, Google has also added local store info to the Shopping tab of Search. The local store info includes information such as the availability of a specific product, locations, and fulfillment options like curbside pickup and delivery. Google is rolling out this new change today and comes as queries for the latter grew by 70% during the past few months.

Google is also looking for new ways to make it easier for people to book local services, such as appliance repair, via Google Search. Users can directly interact with the new Local Services Ads, and Google will be rolling out a new phone website this month for users in the United States and Canada.

Read next: Google Rolls Out New Local Context Capability for the 15th Anniversary of Maps
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