Google Has Been Trying To Push YouTube Onto Larger Screens, Now Over 100 Million Americans Watch YouTube On TVs Every Month

It has been seen that YouTube users are increasingly shifting from smartphones to larger screens. According to the company, it has experienced a dramatic shift in viewing patterns. The company revealed that now over 100 million people watch YouTube or YouTube TV on big screens in the US every month. YouTube also said that more than 250 million hours of YouTube’s videos are viewed on TVs each day.

Watch time has also been increased by 80% as compared to the previous year, and the live content watch time increased by 250% during March of this year as compared to March 2019. The platform highlighted these stats during the company’s NewFronts presentation which is an industry event aimed at digital marketers.

Google also announced that the company is introducing a new lineup of original programming. For instance, the company announced a virtual competition called Ultimate Home Championship which will be starring athletes and YouTube celebrities. These athletes and YouTube personalities will compete in ‘in-door’ events such as ‘laundry hamper basketball.’

Stephen Curry will be hosting this show and the show will raise money for coronavirus relief funds. The company has long tried to push YouTube off of only smartphones and tablets and onto larger screens like televisions. Now, it seems that those efforts are paying off to the company and more people in the US are watching YouTube or YouTube TV on televisions each month.

As the coronavirus pandemic has forced lockdowns across the globe, the shift in viewing patterns may likely have been accelerated in recent months due to the pandemic. As people have more time to spend in front of their televisions, they may be watching YouTube or YouTube TV on their televisions.

During its NewFronts presentation, YouTube also revealed how viewing habits of people have changed during the coronavirus pandemic. People are watching more content related to sourdough during the pandemic. Views of content related to sourdough increased by over 400% from mid-March to the end of May 2020, as compared to the earlier months of this year.

YouTube also shared that views of cooking-related videos increased by 45% as compared to the previous year. People are also searching for ways to stay fit during the pandemic. According to the Google-owned platform, since mid-March, the views of work at home videos jumped 200%.


Photo by Thomas Trutschel/Photothek via Getty Images

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