Facebook Adds Interesting New Option to Pages App

Facebook has been adding a bunch of new features to the various apps that the company has to offer, and a big part of the reason why that is the case has to do with the fact that they are trying to maximize the user experience in every single way, and make it so that the average user has far more options available to them than might have been the case otherwise.

One of the latest updates has come to the Pages app, which is essentially an app that would allow you to manage various pages that you would have created through your Facebook account.

This new update, as first reported by Socialmediatoday (via Meg Coffey), will bring a feature that would make it so that you can look into sending customized marketing emails to people that have connected with you through your page. There is one caveat though, and this caveat is that your email address will have to be connected with the Facebook account that you are using to manage the page in question.

There is a definite benefit to Facebook because of the fact that it will help them mine more data since people who might not have connected their email addresses will now connect them.

If you think about it, this is the sort of thing that can really help small businesses as well because of the fact that they will now have an integrated resource from which they can manage pretty much all of their correspondence.

What’s more is that this is a service that a business might have had to pay quite a bit for in the past, but it is now being provided through something as accessible as your Facebook account which is the sort of thing that would definitely be quite beneficial and would make it so that pretty much anyone can look into this sort of thing and take advantage of it.

The primary reason behind why Facebook is doing this probably has something or the other to do with how many people end up downloading the Pages app, and Facebook will probably be adding a few new features to meet this end shortly.

Read next: Facebook Announced That It Will Now Require The Accounts With High Reach To Prove Their Identities
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