Facebook Announced That It Will Now Require The Accounts With High Reach To Prove Their Identities

On Thursday, Facebook announced that users behind accounts with high reach will have to prove their identities. With the new initiative, the social media giant hopes that it will be able to make sure that users are viewing more authentic content from individuals and brands rather than seeing posts from bots or users concealing their real identities. Two years ago, the company made a similar change in which Facebook announced that it will require popular page owners to reveal their true identities as well as their locations.

The company required the viral page owners to disclose their identity and location as a lot of Facebook accounts of foreign content farms by using biased United States politics to game the social network’s algorithms, reach a high audience, and generate on ad revenue.

With the new change, account on Facebook’s network exhibiting ‘inauthentic behavior’ and contain content continuously going viral in the United States will be required to submit a form of ID. If the ID of a particular account does not match the identity of that Facebook account, or if any Facebook user denies to verify their ID, the social platform will decrease the distribution of that specific Facebook account’s viral content. This will eventually decrease the reach of content as the posts will pop in the feed of a reduced number of users.

Moreover, if Facebook detects that any one of these suspicious Facebook profiles is also the admin of any Facebook page, Facebook will ban those suspicious accounts from using the Facebook page. The company says that Facebook will ban profiles if they fail to verify themselves via the app’s Page Publisher Authorization Process. Facebook rolled out the Page Publisher Authorization Process back in the year 2018.

For years, Facebook has been encouraging people to use their real identities. These new changes are part of these efforts as well as the part of Facebook’s efforts to tackle foreign government influence campaigns. Facebook has also been combating the general spread of misleading information across its platform. Facebook also announced back in the year 2018 that political-leaning advertisers will have to prove their identities. The social media giant then extended the requirements back in the year 2019, with those political-leaning advertisers having to provide extra information. The extra information which political advertisers have to provide includes ID numbers issued by the government before posting ads on Facebook’s network. And during the coronavirus pandemic, the company has also taken new measures to reveal news posts that contain misleading information related to the coronavirus pandemic.

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