The Creator Marketplace app allows marketers to target relevant TikTok users based on their interest and geographical location. However, not many people are aware of the new tool as currently it is only available exclusively via invitation through TikTok’s main website.
According to TikTok, the new updated app will include data for:
· Views
· engagements including likes, comments, shares
· engagement rate
· audience by category including gender, age, device
This will make it easier for the marketers to target relevant audiences and optimize their campaign to achieve better results. Additionally, TikTok would be analyzing the data themselves – instead of relying on third-party analytics tool, which would give the marketers more accurate data.

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