Consumers turn to various news sources to stay updated

Coronavirus concerns increase all over the world. And as a preventive measure, many countries have imposed strict lockdowns for indefinite periods in their regions and strictly guide the residents to practice self-isolation.

And as the global population makes adjustments to this new way of living, the use of mobile phone to get updates on the developments related to the pandemic has also increased.

In fact, social media networks and news channel are integrating their resources in order to provide the users with timely and relevant information.

For instance, the CNN and BBC apps are showing real-time updates regarding the pandemic, while Hulu has launched its own free, live, news stream to keep the public informed.

According to AppAnnie's analysis, social media platform Snapchat is also doing its part by providing the housebound individuals with news updates, straight from WHO’s channel. It is also seeing a significant increase in engagement in South Korea, Japan, and Italy – amidst the catastrophe. Since these countries were impacted during the earlier stages of the outbreak, their residents took solace in their mobile for entertainment provided by channels like Snapchat.

News – keeps connected!

During this period, several sites have emerged in the market, advertising their ‘cure’ for the virus. However, traditional news channels and social platforms are putting in extra efforts to ensure the right information reaches the viewers.

For example, Google and Facebook have incorporated a COVID-19 update on top of each search and newsfeed. Google has also initiated a website dedicated to the statistics, information, and tips regarding the outbreak.

According to AppAnnie, news apps, including SmartNews, BBC News, and News Break are also seeing an increase in demand as the diagnoses for the contagious illness escalate all over the world.

Top apps by iOS and Google Play downloads during Coronavirus Pandemic in select markets

What’s next?

To minimize the transmission of coronavirus, it is important that people continue to stay at home and avoid public places. This means that we can expect the use of mobile devices to leverage as consumers turn to their favorite news channel for updates.

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