Facebook and Instagram Workers’ Tool, Chroma Labs Is Now Owned By Twitter

Chroma Labs, founded in 2018 by seven Facebook and Instagram workers, is known for developing tools for short-length video and photo creation was recently acquired by Twitter.

Attractive templates and frames for collages can be used from the Chroma Stories app that users can post on their Instagram, Snapchat or similar platforms.

Kayvon Beykpour, product lead at Twitter welcomed the Chroma Labs team, saying they will now continue by joining the product, design and engineering team of the micro-blogging platform. The aim is to give people more creative ways to showcase themselves on the platform.

The amount that Twitter had to pay for it was however not disclosed.

Millions of stories have been created by creators and businesses worldwide using the Chroma Stories app.

The company will be shutting down its business but people will still be able to use the Chroma Stories app if it's installed on your mobile phone, the company released a statement. However, they informed about the breaking change in the iOS update in the future.

Chroma Stories app was installed by about 615K as per Sensor Tower data.


Chroma Lab was founded by John Barnett, who invented Boomerang, Joshua Harris, product design manager of the augmented reality team of Facebook and CTO Alex Li, engineering manager on Facebook Photos and Instagram Stories.

Chroma Stories allow users to choose retro filters, various themed frames, and many collage templates.



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