eMarketer predicts U.S. User Growth on Instagram to decline with time, drops down to 6.7% in 2019 from 10.1% in 2018

Competition for Instagram is increasing with time, especially after the introduction of Snapchat and TikTok on the internet. It has become really hard for Instagram to cope with the changing trends on social media and still stay on top.

According to the eMarketer, the U.S’s User Growth of Instagram has dropped down to 6.7% in 2019 from 10.1% in 2018 – yes, falling to single digits just like that!

eMarketer is a research provider that uses their own methodology for predictions and this time, their predictions forecast further decline in the U.S. user growth rate on Instagram. The company has predicted the growth rate for the next two years with 4.5% in 2020 and 3.2% in 2021.

eMarketer's Data Highlights Instagram User Growth Trend

eMarketer says that the old age group is reluctant in joining Instagram and Snapchat and TikTok has made the game more difficult for Instagram.

Despite the decline, the eMarketer is sure that Instagram’s ad revenues are likely to grow. The company suggests that the U.S. ad revenues will show an increase of 46.6% from $9.45 billion in 2019. The shoppable ads and the Explore tab is bringing good news for Instagram users.


Although eMarketer predicts that Instagram stands on the list of top social media platforms on the internet, but the pressure from its competitors is making it difficult for the platform to maintain its position.

Instagram ad revenue - stats

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